competition success magazine Published this article page no 10 Public engagement Encourages diversity of viewpoints and public engagement on an unprecedented scale by amplifying engagement through comments online interactions trolls posts pictures showing support etc. Others Political campaigns go viral through modes like “share” function on Facebook and “retweet” feature of twitter. o Acts as a key battleground to mould public opinion and set an agenda or political discourse. o Allows citizens who were traditionally excluded from politics due to geography and demography to gain direct entry into the political process. o Information and opinions travel across networks like ripples in a pond allowing each person to participate as an opinion leader through media production and distribution not just by passive consumption. Also encourages political candidates to speak more truth rather than selling rhetoric to the voters during their election speeches. Concerns associated with rising use of social media in politics competition success review buy.
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